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Many people may have heard the term “viral” associated with different styles of marketing
and wonder what some of them are, but specifically what is viral marketing?
Well, the simple answer to the question is that this type of product promotion is a form of advertising,
which deals mainly with the infiltration of the Internet, with advertisements,
and critical product placement in a manner that will most easily entice people to buy their products.
The idea behind viral marketing is that if you can get the product up in multiple places
on the web and in front of as many eyes as possible
for as little money as possible, you are doing some really good marketing
on a budget. Most of the companies behind this style
of promotion are smaller businesses that just want to get the word out
about their product but don’t have the money
to hire a public relations firm or spend money on advertising.
One of the more effective methods of viral marketing
is to form a Joint Venture with another business.
While you have the product, your
JV partner may bring his customer content list of thousands and his marketing
skills to the project. In most cases a JV
will benefit both parties involved with an equal split of the profits and possibly the work.
Another form of getting your product,
to race around the internet world,
is to set up an affiliate program with 100s of individuals and business promoting your product.
The difference between a JV and an affiliate,
is the affiliate will only get paid a percentage
of each individual sale personally made by them.
If you want to get into the nitty-gritty of what is viral marketing,
then you should realize that it is something anyone with a computer
and a little bit of technological savvy can do.
First of all, using social networking sites like Facebook or MySpace is a fairly ingenious way of getting your product
or service out to the public.
You can set up a site,
get all of the relevant information listed on your homepage, and then add friends.
just adding whoever to your profile isn’t going to do you any good as they are likely looking
to connect with friends and won’t be interested in your product.
The best way to market yourself is to look through the MySpace
groups and find those with similar interests.
Say that you are a writer marketing a new book.
Adding other writers isn’t going to get you a whole lot of customers,
but adding people who are fans of your genre, well, that’s a different story.
Some viral marketing ideas include sending out chain letters with information about your product buried within a story that urges people to
continue resending the letter to all of their friends. This is a decent idea,
but if you use the chain letter to try and collect money
for something that doesn’t exist or run a scam for a business,
then that is fraud and is a crime.
You have to be careful and make sure that you aren’t breaking any laws.
Now that you have an answer to the question of what is viral marketing,
you should also know that using viral marketing plans too much can cause some problems.
If people feel they are being slammed by the product,
then you are going to find many of your potential clients turned off by your aggressiveness.
Just remember that you’re trying to get the word out
and tell people about your idea without
being too pushy and you should be just fine.
Who is a successful entrepreneur?
– the answer lies in the person who seems to achieve success
in business as if by some magic formula, but in reality there is
none except some practical down-to-earthly traits which he/she
has imbibed or cultivated over a period in time.
Topping the list of such characteristics,
is the entrepreneur’s self-confidence in his/her own self and
ability to excel in comparison to others, followed by sheer
efforts to stay focused on a rather lofty objective, and thirdly
by a judicious combination of risk-taking mixed with caution
in almost perfect balance.
People who are achievers succeed in business by naturally
displaying some very interesting behaviours that seem to be
based on easily assimilated characteristics such as decision-making,
dedication to work,
emphasis on more effort than luck,
and so on, in addition to the top three, mentioned above.
Again even among those key characteristics,
Self-confidence stands as the hallmark of the successful entrepreneur,
without which all the other characteristics would fade or vaporize
into thin air. Such is the standing of self-confidence as an essential trait,
in the overall making of a persons ability to succeed in business.
Adopting a few small but effective strategies can further strengthen
this potential self-confidence mechanism. (a) Nurturing a positive attitude,
would enhance self-confidence, in oneself which in turn would lead to spreading
the almost infectious messages of positive thinking to all those (friends, clients,
peers and subordinates) who are associated. (b) Transforming positive thoughts
into visible action focused on the business goals, going in small but steady steps,
constantly striving and pushing towards achievement of success in the business
. (c) Always conceiving and creating alternative routes to reach the business
objectives and ultimately success.
Above all, the successful entrepreneur generally has to think faster to see ahead of the others,
and decide the pace of progress keeping a delicate balance between one’s own
abilities and the business goals in the short and in the long term, never accepting
On the whole the person who possesses some of the desirable traits such as Self-confidence,
positive thinking, the never-give-up attitude, and those who can see ahead of the others,
seem to be the forerunners in the race to establish themselves as successful entrepreneurs
. It is these characteristics that others have to strive to emulate in the highly competitive sphere
of business functions and successful entrepreneurship.